Know your WHY

So many people start a new business, or hobby or relationship without really thinking about why they are doing it.

Many times we go along with something because we think we ‘should’ or because it will give us some type of pay off down the road.

Our intention (our WHY) for starting something is the fuel that will bring the project or relationship to life. It’s like the fuel that powers the vehicle.

When you see a piece of marketing that feels sleazy or fake, you can smell it a mile off! You know that the intention of the marketer is off.

On the flip side, when someone is promoting a message with great intent behind it, you gravitate to that person. Even if you don’t really need what they are offering, you want to by it anyway, because of the energy they bring to the transaction.

Fact: People by feelings. Not things.

Think about it. Every single transaction you’ve ever made in your life, you have done so because of the feeling it was going to give you. No exception.

“People don’t buy WHAT you do. They buy WHY you do it.”

Simon Sinek

So before you choose to start an online business, it’s really important to know your WHY. It’s the compass that guides you when the going gets tough. Is your WHY to be a more available and loving parent?

Want the freedom to volunteer, or have the flexibility to travel and see the world on a whim?

Is it to help your parents or spouse retire?

My why is to be an example of someone who is fully expressed in the world, and to help others do the same. 

You may have a mix of reasons. Get super real about what those are, and own them.

Do you know your why? If yes – share it in the comments below. And if not – watch Simon Sineks video to figure it out!